The second part of my engagement with Future Theory was to plan out their branding and identity design along with samples for the social media team to build upon.
PROCESS - I started with figuring out the colours. I always tend to make a colour creative - for approvals, and also for my own use (keeps it whimsical)
Here is the final set of colours:
And then I went on to make samples for each type of creative we would have. The idea behind these is to have enough real estate on each creative for images.
Here are all the samples: