A branding design project for a pan-India F&B brand - Tibb’s Frankie
DESIGN BRIEF - To rework some aspects of the branding and make it more current.
PROCESS - First, I acquainted myself with all of their existing material. Then I moved to mapping the touch points that they needed to fill.
This led to me scheduling and working with the photographer to style and execute a product photo shoot for them.
PROMOTIONAL MATERIAL - Here are some of the promo artworks that I generated for them:
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/328c3669d17fd450846213fbb4a10860/f9d5597d-ddaa-4fc9-8f22-7ee20f0b7edc_rw_3840.png?h=cdc1cb00cb69572cb1980d6c294e8502)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/328c3669d17fd450846213fbb4a10860/82b8081a-77fd-4516-b4b3-892a8c233031_rw_3840.png?h=bdaf25351b2f3c87cbf8b384f4f3387f)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/328c3669d17fd450846213fbb4a10860/2ca928ef-a296-4945-a2be-4faea379627b_rw_1200.png?h=02a2703935719d93c6651139594f8273)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/328c3669d17fd450846213fbb4a10860/684e4825-9aa3-46c2-8a2f-e1e5b5863f9c_rw_1920.png?h=9fd8e806dffac9231ebf2493404b6ab6)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/328c3669d17fd450846213fbb4a10860/16d5d0a2-b09c-4615-9b77-e5a5bbeb13f7_rw_1920.png?h=89d4981ea24aa7eb3a70d9aec3021288)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/328c3669d17fd450846213fbb4a10860/71cc6421-a99c-403f-b534-96347999a0d8_rw_1920.png?h=3b06de41650593071829180db71c6533)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/328c3669d17fd450846213fbb4a10860/11f4f117-eea7-4e55-ae6f-1ea521ee98fe_rw_1920.png?h=6cf9fea50e73b96427c8a783889c53bc)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/328c3669d17fd450846213fbb4a10860/99544c18-c904-4c08-b63e-7d2a059a5012_rw_3840.png?h=1edaab9bd1f48e7fcc9d548b68638a2a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/328c3669d17fd450846213fbb4a10860/029ae85b-3993-40d7-b8c0-e88febe263ab_rw_1920.png?h=0d3a530e790ca601e0b7ac31ea6258d9)
MENU RE-DESIGN - Here is the final design of the menu signage for their outlets:
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/328c3669d17fd450846213fbb4a10860/ffe7a4ce-abd4-478d-9852-f9e5db829d2c_rw_1200.png?h=70eb27edeca8385c32b9820897092f6f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/328c3669d17fd450846213fbb4a10860/57c778ce-79cd-4c24-8c2e-6b9deaa63a06_rw_1200.png?h=a9f9a7d53a40b4b1db3e247fd25a2e63)