After finishing the branding and identity design, we tried to find the best way to translate the branding to the website, whilst still building hype. Apart from social media, this would be the only touchpoint for all our users until the festival itself.
Our customer journey map was simple - driving ticket sales.
Our list of requirements was extensive:
- Artist lineup
- Locations
- FAQ
- Countdown timer
- Venue details
- Social media integration
- Showcasing the previous edition
For the UI, we started with finding the colour balance - and how our current palette would become web friendly.
Then we created the perfect interaction to go with the logo, which even works on hover.
And our last big decision, was the loading page.
Here is the video of the entire walkthrough:
Artist lineup page, with the countdown timer above
Our main interactive element on all the backgrounds
Loading sign